In the past few years, not only the fashion industry but several other sectors have started using 3D models and software applications to create designs, product prototypes, furniture pieces, architectural displays, fashion accessories, different and diversified clothing lines, and a lot more. The pivotal change that has occurred is that 3D content creation has become almost mainstream. There are many companies such as the likes of Amazon, Nike, and also Louis Vuitton that have dabbled not a little but a lot in 3D product visualization. The fashion industry as a whole stands to benefit a lot from this technology and these giants are aware of it. It is adapting to the changes and is more than willing to adopt this content creation strategy to propel its sales and achieve its targeted profit numbers more quickly and efficiently.
The Fashion Industry And The Use Of 3D Software
The process is simple. Textile design has been revolutionized with the use of 3D content creation software. 3D creation tools such as 3DS Max, Maya, and ZBrush have become an integral part of the production pipeline of the biggest fashion houses all across the world and are the undisputed future of fashion.
They are being used to create digital samples of finished goods and semi-finished garments as well. The same 3D models are being used extensively to promote and sell fashion apparel online. These 3D garments can be embedded on website pages, social media channels, AR apps, and many more platforms.
3D Product Visualization – Make Your Online Sales Faster & Smoother
3D product visualization has a lot of scope for trial and error without adding to your production expenses. If you are not happy with a particular version of your 3D garment, you can always alter it without any additional cost. And the 3D assets that you create can be modified, customized, manipulated, and deployed across platforms to entice your online customers just as mentioned above. Your customers can do the same using a 3D product configurator and AR apps. They can switch colors, materials, and other features as per their choice. It ensures a more fun and engaging shopping experience for them resulting in faster sales and more profits. This is only possible when you invest in editable 3D representations of your products.
Future Fashion Technology – 4 Ways 3D Software Can Benefit Fashion Production Pipeline
- You can test all your initial designs and prototypes of your garments in their 3D form without having to initiate the actual production process
- If there are any flaws with the garment, they can be done away with using just a few minor tweaks of polygons of the 3D mesh
- Instead of creating traditional material samples, designers can create digital samples to be shared with their CEOs, marketing managers, tailors, workers, and fabricators
- The same 3D dress or apparel gives them the freedom to zoom into the fabric to have a much closer look into the stitching of the material, the texture of the fabric, and the weaves and strands that are not so easily accessible in case of a real product
As pointed out before, apart from assisting the production pipeline and making it more productive and efficient for the manufacturer, 3D modeling changes the way your customers shop with you online. It gives them a wholesome and personalized shopping experience.
6 Ways Using 3D Product Visualization Can Help You Sell Your Fashion Produce Faster
- Your customers can view your offerings from every possible angle using a 3D product viewer which is not only lightweight but can be embedded into your web page quite easily as well
- By incorporating a 3D product configurator in your website, you can give your prospects the freedom to edit and customize the various features, components, colors, and materials of your fashion apparel
- The customized version can then be viewed in combination with other fashion garments such as pants, mufflers, scarves, hats, and more and that encourages them further to make the purchase
- Your customers can get a clearer picture of what they are going to look like sporting this customized version/combination of your fashion garments by using their smartphone camera and your AR app
- Because your prospects can use their smartphone to project this 3D garment onto their body without having to visit your store or order it online, it adds to their convenience and diminishes the chances of any probable returns and exchanges
- Some fashion brands also allow their customers to use cool virtual avatars and make them sport their favorite virtual garments and project the same in their real environment
Final Thoughts
This future fashion technology doesn’t just add to the shopping experience of your prospects but also keeps them highly engaged and entertained. The result is that they become more willing to buy from your company. The fashion industry as we know it has changed a lot. World leaders have already set examples for various other companies to follow. Would you?