100 million consumers are shopping with ar what you need to know as an e-commerce business

Posted on July 7th, 2021

AR is a fascinating and disruptive technology that has already made an indelible mark in the cinematic and gaming world. However, with the meteoric rise in mobile adoption as well as the advent of Apple’s ARkit and Google’s ARcore, AR utilities are slowly permeating other industries and landscapes. One such industry which is recently experiencing a rapid boom in AR adoption is retail, especially online retail.

According to Gartner, more than 100 million consumers shopped with AR in-store and online in 2020. Furthermore, 61% of customers say that they prefer shopping with retailers that offer Augmented Reality experiences. All these numbers suggest that today’s consumers are highly receptive to innovative technology and are willing to spend more money with companies with a penchant for high-end tech.

Product representations in AR viewers can come to life, and customers can visualize and customize the products in their space as they prefer. The fact that customers can virtually deduce how a product will look in their home or office takes AR experiences a step above the conventional in-store, physical and tactile product engagements. AR can help e-commerce stores offer tailored customer experiences for increased sales and lower return rates while also boosting post-purchase satisfaction.

Despite the evident benefits of AR in e-commerce, 52% of retailers say they are not ready to incorporate it in their online stores. The primary reason for this discouragement in AR technology is that it demands the conversion of entire product catalogs into 3D models, which can be a laborious undertaking for most SMBs.

To make this seemingly complex and expensive process of converting complete product inventory into 3D models more feasible and affordable and enable e-commerce businesses to exploit the benefits of AR, we at SuperDNA have emerged as a renowned 3D content creation company.

We provide high-quality 3D modeling outputs cost-effectively and at scale to empower e-commerce players to immerse customers with interactive AR tech and increase sales. If this sounds like something you could use for your e-commerce business, do not hesitate to contact us.