If you are associated with the eCommerce industry, you probably have already heard about the term “3D” numerous times. Everyone is defining it in their own ways and with enormous information on the web, it’s really hard for a non-techie seller to understand what it is actually. In this article, we will try to help you understand what is 3D technology for the eCommerce industry, in the simplest way is possible.
What’s the most common and biggest challenge an online seller encounters?
It’s providing in-store experience to a buyer online. Most of your buyers are accustomed to purchasing products offline – from a shopping mall or a physical store. As they shift to digital stores, they expect the same experience from it. And the good news is you can provide them with the almost similar experience – where they can check out a product from multiple angles and get proper understanding of its color, shape, size and even application. Not just that, you can also enable them to see how the product will look in real life. Welcome to the amazing world of 3D.
At the most basic level, 3D is part of computer graphics, that involves creating, analyzing and displaying three-dimensional objects in a two-dimensional space like your desktop screen.
If your products are not demonstrated rightly, they will never get the attention they deserve. 3D allows you to do justice to your creation – by creating photo realistic and accurate images for presentation and advertising. It brings unmatched flexibility to your product images with the ease of changing colors, designs, textures, location environment and even shapes etc. With 3D technologies, you can create the high-quality visual content for your online store that will not just engage your visitors but also turn them into paying customers.
Role of 3D in the growth of ecommerce
The rapid growth of digitalization in the retail industry has already given rise to around 24 million online stores worldwide and in this ever-growing marketplace, one needs to showcase their products creatively to stand out of the crowd. This makes eCommerce marketing trickier and complex than ever. The success of your online store majorly depends upon the customer experience you create and one of the most effective ways to do that is to showcase appealing product images created through 3D solutions.
The most wisely used 3D technologies used in the market today includes – 3D modelling, 3D rendering, Computed generated imagery (CGI), 3D animation and 360 degree viewer, and Augmented reality.
Benefits of 3D for eCommerce Industry
Emerging technologies are empowering and enabling the eCommerce industry to widen its horizons and thrive recklessly. Let’s look at the major benefits that 3D brings to the eCommerce industry:
Better Customer Experience
We are going through a time where buyers expectations are constantly changing and if your business is not capable of handling them, you’re going to miss out on many opportunities. Your customers want to see clear and detailed images of the products you sell. 3D allows to showcase a product in the desired color, from all possible angles, placing it on the appropriate virtual environment. For instance, you can show an image of a premium sofa set rendered in the type of environment where it looks the best, accompanied by the decor that goes well with it.
Incredibly Versatile and Flexible
Your buyers have different requirements about one particular product, and you got to cater to each of them. Thanks to modern 3D technologies, you can easily produce multiple versions of a same product in your choice of colors, shape and size – and that too without any additional efforts. For example, as an ecommerce player if you want to showcase a furniture in different colors, it can be done with the help of CGI. With CGI, you can convert one model into 27 products in different colors and textures.
3D is Budget-friendly
Compared to traditional photography, 3D imagery is way more cost-effective. Through the conventional way, to photoshoot a new product, you need to manufacture prototypes, ship them to the best location and then set up a photo shoot, which adds up to the overall costs and also product created once rarely gets reused. If you rely on product photography for your marketing assets, you’ll be incurring those costs, again and again, each time you release a new product or a product line. On the other hand, photorealistic 3D rendering doesn’t require physical resources as once you created a 3D model you can easily tweak it. Versatile 3D assets can be adjusted at a fraction of the cost of traditional photography, thereby making the best out of your marketing budget.
Precise and Perfect Assets, Every Time
Wouldn’t it be great to control each little detail in your photos? 3D product rendering gives you flexibility to do this – since images are rendered from 3D models, it’s possible to control those tiny details while maintaining the photorealistic qualities. Minor adjustments that wouldn’t be possible with conventional photography can easily be made in 3D. Sellers can easily take advantage of this type of precision to make product features stand out clearly or showcase how a product might fit into an environment. With the use of 3D product rendering you can have perfect and precise assets, every time.
Pre-sell Products to Identify Market Demand
Who does not want to see the market demand before investing? Using 3D technologies, you can start marketing your product to your target audience way before creating the actual product. As your customers interact with the product and share their feedback, you can use those insights to improve your products to achieve better product-market fit. Sometimes, the evaluation even leads you to a conclusion that the market may not be ready for a certain product yet and as a result, you save enormous time and money.
The Swedish furniture giant has been aggressively using 3D technologies like 3D animation, 3D visualization and Computer-generated imagery (CGI) for their catalogues. IKEA’s first CGI venture was a pinewood chair in 20z06 and by 2012, Wall Street reported that 25% of their products were crated through CGI and the ratio has recently jumped to around 75%.
Have you already implemented 3D in your business or planning to implement ? Do let us know your thoughts in the comments or if you have any questions, feel free to write to us at firstname.lastname@example.org.