Photoshoot vs. CGI –

6 Factors Say It Is Not Just A Question Of Choice Anymore

Posted on August 9th, 2023

Whether you should go for a traditional photoshoot or 3D renders and CGI is not only a question of choice. It is also a question of convenience and affordability. But this is not all. When you think about CGI product rendering, there is a lot more at play here. You will have to consider various factors and the merits and demerits of both before you make a choice. These will be based on the following aspects:

1. Photorealistic Output

No wonder; traditional photoshoots do make for realistic outputs. But you must also know that it is practically impossible for you to tell the difference between a product photograph and a high-quality CGI render today. The best part is that the latter comes at a fraction of the cost.

2. Customization

Once you have clicked pictures of your products, they cannot be customized. But CGI renders can be rendered all over again. All you have to do is make a few changes you want within the software and render the 3D object or image again.

3. User Engagement

When you talk about user engagement, product photographs are limited in that function. But when you use interactive 3D representations and imagery, user engagement increases significantly.

4. Creation Of Assets

Traditional product photos cannot be reused, especially if you have made changes to your products over time. On the other hand, 3D models or computer-generated imagery can be stored in a digital format. It can be edited and repurposed very easily using just a few software tools.

5. Delivery Of Assets

Delivery of assets in the case of traditional photoshoots takes place within a week. On the other hand, CGI product rendering can be carried out within a day.

6. Endless Iterations

Iterations are not possible with photoshoots. On the other hand, it is very easy to make iterations with CGI and 3D product representation.

It is very clear that 3D product CGI rendering has almost replaced traditional product photography. It has proven to be a lot more practical and affordable for countless industries. It is time to find out how your brand can benefit from it as well. Connect with SuperDNA 3D Lab today.