Amazon & Walmart In The AR Shoes Try-On Race: 5 Reasons To Go This Way

Posted on November 28th, 2022

The latest in AR shoe try-on is that one of the biggest retail giants which is Amazon has become a huge proponent of this tech. According to recent developments, Amazon has begun experimenting with augmented reality for shoe lovers and sneaker shoppers across on a larger scale. The brands that have come to adopt AR try-on for shoes for their customers include big names such as Adidas, Reebok, Asics, Puma, Lacoste, and many more. But what is the big first all about? What is this AR try-on that everybody seems to be so excited about?

Augmented Reality And 3D Visualization – Revolutionizing The Fashion And Footwear Market

3D rendering services and augmented reality can do a lot for footwear manufacturers in the present time and age. 3D AR try-on is a way to make 3D models of your shoes available to your users on their smartphones so that they can project those digital representations onto their feet to examine how they look in their real environment.

Even Walmart recently turned to virtual try-on applications that allowed its users to choose what they want to project onto their real environment using their smartphone and a lightweight 3D model of the product they want to buy.

e AR try-on feature of the Amazon app allows the customer to try on these digital shoes by going to the product page, tapping on the virtual try-on option, and pointing their camera at their feet. The AR shoes just appear within a second.

The Benefits Of Virtual Try-On For E-Commerce Players In The Footwear Segment

  1. More Clarity About The Product

With the use of AR-enabled 3D models of your shoes, your customers can understand their dimensions, measurements, and features better.

  1. On-The-Go Customization

These AR virtual shoes are easily customizable. Your user gets the option to change their color, size, components, and even style depending on their preferences.

  1. Reduced Returns And Replacements

Once the user has a clear-cut picture of what the product is all about, there are minimal returns and exchanges. This reduces the extra pressure on your logistics Chain and you end up saving thousands of dollars easily.

  1. More Credibility And Trust In The Brand

When your prospects can try your product virtually, they get a sense of satisfaction from your brand. It adds to the trust and credibility of your brand. Your customers feel more connected to you and your product, thereby increasing your sales and profit margins.

  1. Competitive Advantage

Investing in the right and most recent technology also gives you a competitive advantage over your peers in the industry. Your users would choose a brand that allows them to try on their shoes in the comfort of their home using just their smartphone instead of a brand that does not facilitate any such experience.

Final Thoughts

Brands like Amazon and Walmart are encouraging manufacturers and retailers to invest in augmented reality and 3D product visualization. This is the only way to engage your customers as their attention span shortens more and more practically every day. If you haven’t invested in 3D assets for your shoes and other footwear, it is time to do that now. Connect with SuperDNA 3D Lab to understand more about it today.