If you are thinking about using 3D models in place of traditional product photographs, you are on the track to progress. You will find that your contemporaries in the industry have already switched to 3D model rendering and more immersive and interactive visualizations for their products. This is for the simple reason that it has become a lot more affordable and these products can be put to use over and over again. That’s right!
Using 3D models across multiple marketplaces and repurposing them according to your needs is very much possible. This is because of several reasons that we are going to point out today in this blog. Let’s begin:
The basic model of your product is very much adjustable and reusable because these are made from polygons and triangles that can be edited to add new components and design features as per your liking. Over time you might decide to manufacture a different variation of the same sofa that you have been selling for a long time. You could decide to add a few inches to the backrest while making the seat a little wider. You don’t have to create a prototype of the product and then give it away for photography. You just have to make the changes with your original 3D model and get it rendered within a few minutes. You can apply a different texture or probably a different set of lighting schemes to make it appear distinct from your previous offering. This way you can easily repurpose your original or old 3D models without having to invest any money or significant resources in the redesign.
Because modern-day 3D software has universal applications, the resultant 3D object is also universally compatible and usable. Several platforms today such as 3DS Max and Autodesk Maya support multiple 3D file formats that can be deployed across smart devices and internet-connected gadgets. These models can also be edited and modified in various other software programs giving you complete freedom when it comes to using them as per your preferences. This means that you do not have to make any changes to the core file type at all. It also means that you do not have to create a mesh from scratch thereby eliminating additional modeling and texturing efforts and costs. You just have to create a model once and use it anywhere and in any way you want.
So you have decided to create a 3D model for your latest study table. You want to deploy the same across various channels such as Amazon, eBay, your official website, your proprietary augmented reality app, Facebook, Instagram, and Snapchat as well. Do you create a different model for every platform? No! The same model can be used across all these channels without losing its aesthetic value and core features that define its character. The single model that you have created can be modified, edited, and reused with a different set of textures, components, and features in various file formats without having to make any changes to it whatsoever. This freedom is only possible when you use 3D render technology and not traditional product photography.
It is very easy for you to create moving objects and animated figures using the same 3D models of your offerings. Yes! These models can be rigged and animated and can be made to do some of the most incredible things in an interactive and engaging video. The animation artist does not have to create a different model from scratch or make any changes to the existing 3D mesh to come up with a bone structure and animate it for a 60-second video.
Brands such as IKEA have set a very high bar when it comes to the utilization of AR models. They have made it evident through their advanced research and dedication that a lightweight model can be used in many ways. AR technology is not new but it is definitely a way to increase your sales and reduce incidents of exchanges and returns drastically. You can use your 3D assets in AR applications to allow your users to project your product in their real environment. They can make changes to the object with their smartphone. You don’t have to invest in a different version of your 3D or digital products. The one that you have embedded in your website is the same model that your users can project into their bedrooms, kitchens, bathrooms, and offices using your app.
Creating 3D Models Is Super Fast And Trouble-Free
In the end, remember that creating 3D models is super-fast and absolutely hassle-free. You just have to invest in a 3D asset portfolio once in your lifetime and you can use it whenever and wherever you want. With just a few minor changes and edits, the same model can be repurposed as many times as you need to without compromising on its quality or aesthetics. Build once, use everywhere.