What do brands like New Balance, Adidas, Reebok, and Puma now have in common? They all have a virtual try-on feature. Amazon has come up with a great idea that seems to be making waves as we speak. It is a fantastic solution in the form of a new interactive mobile experience.
At the moment, this experience is only available to iOS users in Canada and the US. For now, Amazon Fashion’s Virtual Try-On announcement for shoes has gotten everyone excited. If you are using the Amazon shopping app on iOS, it is time to give the Virtual Try-On for Shoes a try. All the user has to do is select the shoe of their liking and tap the “Virtual Try-On” button. Then they have to point the phone camera at their feet. The shoes will get projected on their feet giving them a clear picture of how the product is going to look in real life.
But this is not all. This is just the beginning. This development has been happening not just in the USA but all around the globe. The following section talks about a few very popular brands that have already jumped on the 3D virtual try-on bandwagon and succeeded tremendously.
- Farfetch
Brands like Farfetch and Prada partnered with Snapchat to launch their virtual try-ons. If you are a Farfetch fan, you just have to stand in front of the mirror and point your phone camera at it. Demand the app to show a fashion article of your liking. The software projects a product and it gets placed on your body.
- e.l.f. Cosmetics
When you talk about e.l.f Cosmetics, this brand has seen a lot of success with its AR campaigns on YouTube. They have recorded increased traffic and a significantly reduced bounce rate. It is as simple as tapping the “Try it on” button and the camera displays the featured product on them.
- Baume & Mercier
Who hasn’t heard about the Luxury watch company Baume & Mercier? The user can try on their watches modeled in several different wrist sizes, styles, colors, and variations.
- L’Oreal
Arguably one of the most popular and elite brands in the world, L’Oreal seems to have understood just how 3D and AR in eCommerce can indeed change their game for good. Facebook has partnered with L’Oreal’s AR and AI company ModiFace. They have come up with virtual try-ons for makeup. It’s a very practical and smart move for cosmetic brands to use AR tools by social media giants to propel their sales further.
According to various sources and studies, “Social shopping is picking up pace. In the US alone, more than 55% of social media users between the age 18 and 24 and close to 48% of users 25 to 34 years of age made purchases through social media. It is only fair and sensible to offer them a personalized shopping experience with 3D, AR and social media channels.”
What Do You Get By Ensuring A Virtual Try-On Experience For Your Brand?
- Reduce Your Returns
The convenience that e-Commerce platforms have added makes it a lot easier for your customers to return and replace the purchase that they make with you. But do you know that with the help of AR visualizations, Shopify was able to see a 40% drop in their returns last year?
- Increase Your Online Sales
Virtual try-on features increase your sales by over 70% if you are able to pull it off correctly. Close to 61% of online shoppers in the USA prefer to buy in stores that allow them AR try-on and visualization
- Boost The Desire Of The Customer
Your customer is going to want to purchase your offerings. You can increase your conversion rate by almost 90% by engaging them with AR-enabled tools and visualizations.
- Enhance The Shopping Experience Of Your Prospects
According to a study, close to 45% of online shoppers find AR tools very helpful. They think that 3D renders of fashion products give them a better picture of how the product is going to look in their real environment.
So? What are you waiting for? You can hop onto the 3D-AR try-on bandwagon too with SuperDNA 3D Lab.