The rapid growth of digitization in the retail industry has already given rise to around 24 million online stores worldwide and in this ever-growing marketplace, one needs to showcase their products creatively to stand out of the crowd. This makes eCommerce marketing trickier and complex than ever. The success of your online store majorly depends upon the customer experience you create and one of the most effective ways to do that is to showcase appealing product images created through 3D rendering.
What is 3D rendering?
Everyday online shoppers come across numerous product images in eCommerce websites and very few realize, the photographs are not real and created with advanced 3D graphic software. 3D rendering is basically the process of creating two-dimensional photo-realistic images from 3D models – by adding proper light, colour, shadows, and texture.
Benefits of 3D Rendering in eCommerce Marketing:
- Creating Product Prototypes
With the help of 3D rendering, it is possible to create any kind of model, from high-end furniture to perfect locations. Since rendered images use 3D data, you don’t even need a physical product, thereby eliminating the process of spending time and money for putting together expensive sets for photoshoots. This basically means you can start marketing of a product way before it’s being manufactured and get an idea of the customer demand. Based on the response and insights from your customers, you may even consider any improvements in the product to reach better product-market fit.
- Better Customer Experience
We are going through a time where buyers expectations are constantly changing and if your business is not capable of handling them, you’re going to miss out on many opportunities. Your customers want to see clear and detailed images of the products you sell. 3D rendering allows to showcase a product in the desired colour, from all possible angles, placing it on the appropriate virtual environment. For instance, you can show an image of a premium sofa set rendered in the type of environment where it looks the best, accompanied by the decor that goes well with it. Isolated shots highlight the main features of a product and show its design without distractions.
- Incredibly Versatile and Flexible
Your buyers have different requirements about one particular product, and you got to cater to each of them. Thanks to modern 3D technologies, you can easily produce multiple versions of a same product in your choice of colours, shape and size – and that too without any additional efforts. For example, as an eCommerce player if you want to showcase a furniture in different colours, it can be done with the help of CGI. With CGI, you can convert one model into 27 products in different colours and textures.
- Product Rendering is Budget-friendly
Compared to traditional photography, 3D product rendering is way more cost-effective. Through the conventional way, to photo shoot a new product, you need to manufacture prototypes, ship them to the best location and then set up a photo shoot, which adds up to the overall costs and also product created once rarely gets reused. If you rely on product photography for your marketing assets, you’ll be incurring those costs, again and again, each time you release a new product or a product line.
On the other hand, photo realistic 3D rendering doesn’t require physical resources as once you created a 3D model you can easily tweak it. All you need to do is simply revisit those files and make changes in the various aspects such as lighting, product angles and environment etc. Versatile 3D assets can be adjusted at a fraction of the cost of traditional photography, thereby making the best out of your marketing budget.
- Precise and Perfect Assets, Every Time
Wouldn’t it be great to control each little detail in your photos? 3D product rendering gives you flexibility to do this – since images are rendered from 3D models, it’s possible to control those tiny details while maintaining the photo realistic qualities. Minor adjustments that wouldn’t be possible with conventional photography can easily be made in 3D rendering.
Marketers can easily take advantage of this type of precision to make product features stand out clearly, or showcase how a product might fit into a room. With the use of 3D product rendering you can have perfect and precise assets, every time.
Effective marketing requires you to create visual stories and showcase your products in the best way possible and great images are a crucial part of it. With 3D rendering, you can create the best images that will not just engage your visitors but turn them into paying customers. For most of the eCommerce businesses, sellers are required to create product images in mass scale and 3D rendering makes your job easy-yet-effective without compromising on the quality.