Amazon is arguably the most user-friendly website on the planet. It is so because it is highly customer-centric and it has the trust of millions of sellers from all over the world too. Despite the huge competition, it is the leading platform to find the most loyal and faithful buyers for your products. The best part about selling on Amazon is that it offers a lot of flexibility. You can increase your sales by employing a lot of the tricks that other sellers might not be aware of at the moment. The following list talks about a few actionable ways that can help you increase your sales on Amazon even further in 2022. Let’s have a look:
- Use The Brand-Building Tool By Amazon
Is there any other website that allows you to use its brand-building tools? In fact, there is no other website in the world that has such tools in the first place. You can enroll in their brand registry to become eligible for these tools. Once you are in this program, you are able to add the highest quality content which is also known as “enhanced brand content” to your product listing. It is actually a big differentiator between your competitors’ products and what you are offering. These tools are quite popular among the leading sellers of Amazon and if you have heard about Amazon Storefronts, Sponsored Brands, Brand Dashboard, Amazon Attribution, and the like, you are on the right track.
- Invite More Product Reviews
You can never go wrong with authentic and genuine product reviews. A product with an average of 500 reviews and an average rating of 4.5 stars is going to cast a very solid impression on the shopper. If you are able to achieve this, nothing is going to beat you. Product reviews are very important for your users. They ultimately tell them whether to buy your product or not. For example, if instead of 500 reviews you have 20 reviews and the average rating turns out to be 3 or 3.5, that is not going to cut it. Getting more product reviews is a great way to promote your offering and achieve your sales targets. If you do not wish to ask directly for a review, you can always drop in an email to your shopper and request them to write up a review for the purchase that they made with your brand.
- Optimize Your PPC Campaign
Do you know that Amazon also allows you to run and optimize PPC campaigns? PPC is considered one of the most effective and proven channels of marketing on Amazon. You get more visibility and more sale eventually. You will have to expand your budget a little bit to include this form of marketing into your overall strategy. You will be able to encompass more profitable search terms so that your audience can find your product more easily and faster. It gets you more views and the more budget you have the more effective it is going to be.
- What Is Your Buy Box Like?
When it comes to making a sale on Amazon, the one feature that sets it apart from other platforms is the Buy Box. If you do not own the Buy Box, you will not be able to make more sales as time passes. You will have to keep on struggling with the rising competition always. If you as the seller own the Buy Box, your customers will see other seller options on Amazon as a heading listed below you. This means that you will be displayed as a preferred seller as compared to your competitors. It is quite easy to win the Buy Box if you:
- Have a highly efficient fulfillment method (preferably fulfilled by Amazon)
- Have a competitive price that includes the cost of handling and shipping
- Make sure that the price of your product is consistent
- Make efforts to obtain seller feedback which is also important
- Keep a healthy stock of products (if you have one unit in your stock, you will not get the buy box)
- High-Quality Product Images
This is a complete no-brainer and a lot of sellers have understood the importance of high-quality images. Some have also started investing in 3D for Amazon and have switched to 360-degree videos of their offerings. This has made the competition even more fun for the majority of sellers on Amazon. It is also a great way to give your customers a clearer and better view of your offerings. You can display your products in as many options, variations, colors, and textures as you want.
- Keyword Research Is Essential
Amazon works like just any other search engine such as Google, Yahoo!, or Bing. If you haven’t done your keyword research, you are going to lag behind your competitors. You must understand and identify all the keywords and phrases that your users are using to search for your product on Amazon. Long tail and short tail keywords, both are extremely valuable if you want to make a sale on Amazon. You should also look for any variations that your competitors are using in the same product category. Include them in your keyword research and you will be able to achieve your sales targets like a champ.
- Off-Amazon Promotion
You would think that you don’t need to switch platforms to promote your Amazon listings. This is not true. Are you aware of Facebook or Instagram? Do you know the importance and reach of Google Plus? Do you know the impact Pinterest and individual blogs can have on your all sales? Clearly, you are not. These social platforms are an untapped source of Amazon traffic that you haven’t dabbled with yet. They can get you tremendous opportunities to increase your Amazon sales outside of the platform.
Final Thoughts
Amazon allows you a lot of options. It gives you a lot of freedom. Remember, the year 2022 is going to be all about your brand. If you can make use of these actionable insights and tools, you are the only one your customers are going to talk about. Are you ready?