May 10, 2020 sdnateam

How Super DNA Delivers Value for Money

At SuperDNA 3D Lab, we have always been committed to providing 3D assets of highest quality standards with the primary objective to fulfil customer requirements and their business interests. Our 3D specialists are capable of monitoring each stage of the process so that we can deliver great models as per the industry standards.

Here’s how SuperDNA ensures the optimum cost for models:

Effort Estimation

Cost is estimated mainly on the basis of complexity involved in modelling and texturing of the products. To assess the complexity, models are generally categorised on the basis of time involved such as simple (1-3 hours), moderate (4-6 hours), hard (7-12 hours) and very hard (more than 12 hours). The more the time required, the greater the cost incurred.

Creating Models as per the Requirement

SuperDNA is capable of delivering models as per Levels-Of-Detail (LOD) to keep unnecessary costs at bay. LOD concept indicates how much 3D data is to be surveyed and how much details need to be modeled. This is captured in a 3D model geometrically and attribute-wise which is referred to as the level of detail.

There are basically three Levels-Of-Detail – LOD 1, LOD 2 and LOD 3. LOD 1 is used for hard surface objects for which the poly count should be lower. In this phase, details such as bolts, screws etc. can be omitted from the model. This can be used as 20-20 CAD Symbol. LOD 2 is used for alpha based stitching objects which are used in VR/AR visualizations/game engines, whereas LOD 3 (high poly) is used for creating photo realistic room scene renderings.

Strong QA Process

As our standard process, before starting with the project, verification of detail is done and mechanism is analysed to validate if the team is capable to perform, by maintaining the standards in the operation and delivery. Once a model is created, QA team checks the methods, approach, and quality of the model. QA team further checks into layers and dimensions and verifies modelling standards, such as scale, thickness, and dimensions, etc. If QA team  finds any error in the model, it is sent back to the modelling team for modification, else the model is sent to texturing team. A strong and agile quality process helps us minimize rework and design hours, and that substantially helps in keeping the costs minimal.

Using Artificial Intelligence and Machine Learning Utilities

SuperDNA has its own machine learning utility and it helps us identify the components of models that has been already created in our library. We have more than 20,000 relevant models purchased/owned to find relevance. We have the rights to extend and reuse these models.

In addition, we also set up machine learning utility for each individual customer so that they can also take benefits of reusability if they are producing similar models for more than once. Having in-house AI utilities enables us to make  model creation quick and cost effective.

How SuperDNA is Different

At SuperDNA, we strive to provide the best possible services to our customers, from initial phase to final delivery of the products. We’ve a set a standard quality management process, where we consistently work on our model creation process, quality assurance system, delivery process, methodologies and customer services to meet the world-class standards. We have so far delivered around 50,000+ models to leading global eCommerce brands.

We are dominant for creating digital assets across the globe. We have a team of experienced 3D artists who are committed to quality work approach, whether it is a high poly or a low poly modelling. A typical 3D studio focuses on either technology or 3D, whereas we take both along to deliver the best possible work keeping the cost minimal.

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