Nobody has the time to read long texts and endless descriptions of your products. Most of your customers won’t even want to look at static images of your products on the internet. This is where 3D product visualization services come into play. 3D marketing is one of the biggest industries in the world today. According to an independent study done by Global Market Insight Inc., this industry is going to reach a value of more than $6 billion by the year 2025. If you are not on this bandwagon, where are you exactly?
Are you behind the trend ? Understanding What 3D Marketing Is All About
3D product visualization and rendering services are the future of e-commerce and marketing as a whole. Your customers have started valuing interactive 3D models more than 2D photography of your products. This is because they offer a lot more flexibility and interaction. The following reasons will give you more clarity as to why you should think about making 3D product rendering a staple in your marketing plan:
In this day and age, what your customers see for the very first time impacts their perception of your brand. For example, having a 720p resolution image of your product is not going to be as impactful as having a full HD 3D representation of your footwear or dress on a leading marketplace. The latter allows your customers to view the product in all its glory from every possible angle. Just one 3D model is enough to replace 25 product photos.
This highly interactive and interesting 3D product rendering of your products is what gives your customers the ultimate immersive experience. This is where you will witness exponential growth in your click-through rate and overall monthly sales as well. You cannot imagine delivering a highly immersive experience using only two-dimensional photographs, sketches, drawings, or low-resolution imagery of your products. 3D modeling services guarantee the next level of immersion with 3D product configurators, AR previews, demo videos, and a lot more.
What does all of this lead to? This is the biggest question. When you deliver this much clarity to your customers, they become a lot more aware of your product. When they have seen it from every angle, examined it by zooming in, rotating the model, personalizing it using custom material options in your configurator, and also tried the same in their real environment using their smartphone and your standalone 3D model, the purchase becomes more informed. And when this happens, the instances of returns and exchanges reduce significantly. This works well not only for your company but for the entire logistics chain and, of course, for your customers, who don’t have to resort to requesting returns and waiting for an exchange to happen.
By investing in this modern and innovative technology, your brand can easily stand out from the crowd. While there is a rising interest in 3D rendering services all over the world, there is a considerable portion of your competitors who are not yet aware of their many advantages. Also, the smarter and more efficiently you utilize 3D product visualization in your marketing function, the more realistic the result is going to be. And this is what encourages your customers to put more trust in your brand.
When your customers can see exactly what they are paying for, they are satisfied with their purchase. After all, the goal of this entire activity is to satisfy your customers so that they come back to you for more and more. With the right 3D designs and renders, you can highlight the most critical aspects of your products, including their material, quality, texture, finish, and features. This is what gives your customers the confidence to purchase from you again and again.
The right 3D rendering tools and services can do a lot for your business. They help you invoke more trust, stand out from the competition, reduce the hassle of returns, and satisfy your customers.