SuperDNA :

Empowering Brands with Versatile 3D Assets

Posted on July 17th, 2023


In today’s highly competitive market, where efficiency is a highly sought-after yet elusive state, SuperDNA 3D Lab stands out by offering a unique value proposition: the ability to “build once, use everywhere.” By creating 3D assets that can seamlessly adapt across different viewer engines, SuperDNA revolutionizes how brands present their products online. Join us as we explore how SuperDNA’s exceptional approach simplifies asset creation while maximizing their utility across various platforms.

Build Once, Use Everywhere

SuperDNA’s USP lies in our commitment to building 3D assets that can be utilized across multiple viewer engines. Gone are the days of creating separate assets for each platform. With SuperDNA, businesses can streamline their workflows by designing an asset once and effortlessly deploying it across diverse viewers, maximizing efficiency and minimizing costs.

What this means is that brands can leverage a single 3D model of a product for a multitude of uses, including advertising, social media marketing, product information and training, and in-store immersive experiences. Since one asset can be integrated into various viewers without compromising on the visual quality, brands can achieve consistently high-quality product representations in every environment in which they choose to deploy the assets.

Seamless Integration in AR

SuperDNA’s 3D assets seamlessly integrate into augmented reality (AR) viewer engines, providing an immersive and interactive shopping experience. Customers can visualize products in real-world environments, enabling them to make informed purchasing decisions. By leveraging SuperDNA’s optimized assets, product-based businesses can bridge the gap between virtual and physical, fostering customer confidence and boosting sales.

Immersive VR Experiences

Virtual reality (VR) takes e-commerce to new heights, and SuperDNA’s versatile 3D assets are at the forefront of this revolution. By optimizing assets for VR viewer engines, businesses can transport customers into captivating virtual environments. From virtual showrooms to interactive product demonstrations, SuperDNA empowers brands to create truly immersive experiences that leave a lasting impact.

360-Degree Viewer:

SuperDNA’s “build once, use everywhere” philosophy extends to 360-degree viewer engines, allowing customers to explore products from every angle. By implementing SuperDNA’s optimized assets, businesses can provide an engaging and comprehensive view of their offerings. This interactive experience builds trust and enables customers to make well-informed decisions, leading to increased conversions and customer satisfaction.

Captivating Lifestyle Shots

SuperDNA understands the power of lifestyle shots in capturing customers’ imaginations and driving purchase decisions. By integrating our 3D assets into lifestyle shots, businesses can present products in real-world contexts, showcasing their features, benefits, and how they fit into customers’ lives. These visually appealing shots create aspirational narratives, engaging customers on an emotional level and propelling them towards making confident buying choices.

Enriching Experiences with Virtual Decorator

SuperDNA takes the concept of personalization a step further with virtual decorator technology. By integrating our optimized 3D assets into virtual decorator platforms, businesses can empower customers to visualize and customize products in their own spaces. From furniture placement to room makeovers, virtual decorator technology brings a new level of interactivity and decision-making to the shopping experience, enhancing customer satisfaction and reducing returns.

Revolutionizing Shopping with WebAR

WebAR (Web-based Augmented Reality) is an exciting technology that eliminates the need for dedicated apps by allowing AR experiences directly through a web browser. SuperDNA’s 3D assets can be seamlessly integrated into web-based shopping experiences. Customers can now interact with virtual products in their own environment, making informed purchase decisions. WebAR simplifies the AR adoption process, broadening its accessibility to a wider audience.

Empowering Customization with 3D Configurators

SuperDNA’s assets seamlessly adapt to 3D configurators, facilitating personalized shopping journeys. By integrating these assets into configurator viewer engines, businesses can empower customers to customize products in real-time. From choosing colors and features to visualizing personalized variations, SuperDNA’s versatile assets enhance the customization process, fostering customer engagement and driving sales.

Expanding Possibilities

SuperDNA’s commitment to innovation ensures our assets are future-proofed and compatible with emerging viewer engines. As technology advances, SuperDNA stays ahead of the curve, unlocking new possibilities for businesses. Whether it’s 3D imagery or mixed reality environments, SuperDNA’s versatile assets are poised to adapt and thrive in the evolving digital landscape.


SuperDNA 3D Lab’s groundbreaking approach of “build once, use everywhere” is a game-changer for businesses. By creating 3D assets that seamlessly integrate across various viewer engines, SuperDNA empowers brands to enhance their customers’ experiences while optimizing workflows. From AR and VR to 360-degree viewers and configurators, SuperDNA’s versatile assets drive engagement, boost conversions, and future-proof businesses. Infuse efficiency into your sales and marketing efforts without compromising on quality. Join hands with SuperDNA and let your products shine wherever they appear!