Today we all live in a visual world and modern technologies have taken visualization to another level.
At the most basic level, 3D is part of computer graphics, that involves creating, analyzing, and displaying three-dimensional objects in a two-dimensional space like your desktop screen. Generally, 3D technology is used to create a photorealistic digital prototype of a real-life object such as a building, car, or even a tree. Most of the product images that you come across on popular eCommerce sites like Amazon are created using 3D technologies.
Importance of 3D Visualization
There are various significances associated with 3D that encourages modern businesses to embrace it. The common and most important reasons include enhanced visual experience, greater quality and accuracy of images, lesser costs and time compared to conventional practices, and of course, scalability. 3D allows you to turn your amazing product ideas into a visible form that you can not just see but also analyze and improve, before actually creating it. 3D technologies are being used in various industries such as construction – architectural buildings, infrastructure projects, interior, and exterior designing, manufacturing, gaming, and eCommerce, etc.
Types of 3D technologies
3D modelling is process of creating a virtual three-dimensional model of a product using 3D software applications. Here models are created in CAD software and visually represented as two-dimensional image using various visualization techniques. Products of high quality and complex structure are created with desired geometry, shape and color using 3D modelling software like 3ds Max, Autodesk Maya etc.
3D rendering is imply converting a three-dimensional model in your computer into a two-dimensional image. 3D rendering allows you to create digital, photorealistic snapshots of products using the desired color and environment and then visualize how they look in the real world. Based on the visualization, the model is further improved or customized to get closer to the ideal product requirement.
Computer Generated Imagery (CGI):
CGI is the process of creating photorealistic images or animated visuals using computer graphics applications. The technology is widely used in many industries such as advertising, ecommerce, architecture, film etc. CGI is a time efficient alternate to product photography, where the outcome is more realistic and economical. Most of the images used by online fashion stores are created using CGI.
3D animation is a technology that is used for creating moving pictures in a digitized 3D environment. These pictures create an illusion of motion. 3D animation doesn’t need real objects instead it uses product modelling. A 3D designer knows how to create a photo realistic animation that will capture the attention of the audience. This technology is widely used by the film and gaming industry.
3D viewer gives you an insightful utilization of space and being utilized to showcase real-time environment. As a result, one gets to see a detailed and highly impactful visual results on their screen. By incorporating 360 degrees view in ecommerce stores, customers can reach into every detail and are able to explore the product better and get detailed view of quality and design of the product. As a result, this helps them in making an informed decision.
Augmented Reality (AR):
For most people, Augmented Reality needs no introduction. AR blends the real-world environment with virtual world and is changing the way people shop and engage with products online. AR allows people to try customized products in their home environment and see how it looks in real life usage. Previously, people needed measurements to buy furniture and have to guess if furniture goes well with their rooms. With AR, customers do not need all these exercises, as they can try all the selected furniture and choose the best one that suits their environment. Apart from this, AR offers marketing opportunities and allows businesses to promote their brand in more engaging way by providing product information to the customers using 3D experiences.
A recent research revealed that the global 3D mapping and modeling market size is expected to grow to USD 6.5 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 18.0% during 2018–2023. Increasing need for VFX technology in movies, 3D applications in games, and use of 3D imaging in mapping are major growth factors for the 3D mapping and modeling market.
Have you already implemented 3D in your business or planning to implement? Do let us know your thoughts in the comments or if you have any questions, feel free to write to us.